Traditionally, in Islam, the term jihad means 'striving in the way of God" or more simply, struggle. For many Americans, the term jihad has come to have negative and violent connotations. An advertising campaign in America's public transport system is trying to change that.

Traditionally, in Islam, the term jihad means 'striving in the way of God" or more simply, struggle. For many Americans, the term jihad has come to have negative and violent connotations. An advertising campaign in America's public transport system is trying to change that.