CHICAGO - Starting Friday, 25 Chicago buses will carry exterior signs that promote a more positive interpretation of jihad, as expressed by moderate Muslims who say the term has been widely misrepresented by both Muslim extremists and anti-Muslim critics.

CHICAGO (CBS) – Rolling through Chicago now are CTA buses carrying ads from the “My Jihad” campaign. Ahmed Rehab, Director of the Council on American Islamic Relations, says he wants to reclaim the word Jihad from the terrorists and Islamophobes and show it means struggle, to improve and not holy war.

A new ad campaign debuted this week in Chicago that's sure to turn some heads. On Monday, 25 CTA buses began sporting ads from "My Jihad," a new educational campaign introduced by the Council on American-Islamic Relations' Chicago chapter (CAIR-Chicago).

A month after an ultra conservative group plastered controversial “Defeat Jihad” ads on 10 CTA buses and likened Muslims to “savages,” a local Muslim group countered back with a campaign to “reclaim Islam” and educate the country about the true meaning of the word “Jihad.”

The controversial pro-Israel group that caused a commuter ruckus earlier this year when it posted inflammatory ads in New York City subways is at it again, only this time it has competition.

The "My Jihad" campaign was founded by Executive Director Ahmed Rehab. The goal is to share, what Rehab calls "The true meaning of Jihad" that is believed and practiced by the majority of Muslims.

A new public education campaign countering anti-Muslim stereotypes launched this week in the US city of Chicago. "My Jihad" advertisements, sponsored by the Council on American-Islamic Relations, will appear on 25 public buses featuring Muslims' interpretations of the term "jihad."

What comes to mind when you hear the word "jihad"? If you're thinking revengeful Muslims, then these bus ads that are beginning to roll out across the United States are desperately needed.

When the Illinois House of Representatives recently passed a resolution denouncing hate crimes and bigotry against South Asians, the lawmakers were responding to recent attacks against members of the South Asian community nationwide –- and breaking new legislative ground.

There is actually some truth to the claim that Fox News is “Fair and Balanced.” The catch though, is that such treatment only is given to those who subscribe to the network’s right-wing ideology. Anyone else is going to find themselves out of luck.

On November 27th, 2012, CAIR-Chicago Executive Director, Ahmed Rehab appeared on Fox News' Hannity to discuss the latest protests in Egypt against President Mohamed Morsi.

Ahmed Rehab discusses Egyptian president Mohamed Morsi's new deal with the country’s top judicial authorities that would limit the scope of the self-appointed powers he’d taken last week. Morsi’s power grab had set off a series of violent protests in Egypt over the last few days.

Incendiary anti-Muslim ads that previously stirred up controversy when they ran in New York City and Washington, D.C. subway stations arrived Wednesday in Chicago.

Ahmed Rehab, Executive Director of the Chicago Office of the Council on American-Islamic Relations, discusses the racist CTA ads, and sheds light on the meaning of Jihad that many Americans and the media may not know.

CAIR-Chicago Executive Director, Ahmed Rehab, responds to Pamela Geller's anti-Muslim CTA ads.

CAIR-Chicago Executive Director, Ahmed Rehab, responds to Pamela Geller's anti-Muslim CTA ads.

Ahmed Rehab, CAIR-Chicago Executive Director, gives a statement to WBEZ about the upcoming Jihad ads by AFDI to be placed on CTA buses, and on the launching of the "My Jihad" nationwide ad campaign.

Ahmed Rehab, CAIR-Chicago Executive Director gives a statement to the Chicago Tribune about upcoming plans on launching the "My Jihad" nationwide ad campaign next week.

CAIR-Chicago's Director Ahmed Rehab speaks to the Chicago Sun Times about controversial ads on CTA buses, and shares plans of advertising the "My Jihad" national campaign.

U.S. Rep. Joe Walsh (R-Fox Lake) holds a congressional record that reveals a strong focus on Israel and the federal budget, one that experts and local advocacy groups don’t think will help his re-election bid.